Arab celebrities star in Hugo Boss’s new campaign

DUBAI(RAHNUMA): Germany fashion label Hugo Boss has released a star-studded spring/summer 2023 campaign, featuring Arab celebrities.

The massive digital campaign features US Palestinian producer DJ Khaled, Dutch Palestinian model Gigi Hadid, Syrian Olympic swimmer Yusra Mardini, Lebanese influencer and entrepreneur Karen Wazen, Emirati host Anas Bukhash, Lebanese-Australian model and humanitarian Jessica Kahawaty and Iraqi para-athlete Zainab Al-Eqabi.

In the new advert, each of the stars shared a photo collage featuring two images — one from their childhood and one present-day photo while wearing Boss sweatshirts or blazers from the new collection.

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