RIYADH (Rahnuma): Saudi Arabia, with the help of locations like Diriyah, can become a global sporting hub in the future, according to the CEO of the Diriyah Gate Development Authority (DGDA).
Speaking ahead of the new season of Formula E in Diriyah on Nov. 22-23 — the motor racing series featuring battery powered cars — Jerry Inzerillo said he hopes to continue attracting world class sporting events to Saudi Arabia.
“If the popularity of ticket sales — such as those for ‘Clash on the Dunes’ on December 7 — are anything to go by, we sold all 15,000 tickets in 36 hours, we will be successful in our mission,” he said.
“Diriyah is a very special place, and an emotional one. The spectacular setting, with the backdrop of UNESCO Heritage Site At Turaif, and Salwa Palace give all events a very unique quality and this definitely sets us apart from more modern stadiums and urban venues,” he added.
Inzerillo said the plans for Diriyah as a tourist destination are closely aligned with the Saudi leadership’s Vision 2030 for tourism in the Kingdom.
“The E-visa has opened up the Kingdom to many new visitors, and we have been overwhelmed by the number of applications over the past month.
“We are aiming to attract 27 million visitors per year by 2030 – 20 million from Saudi Arabia and the rest from overseas.
“With a deep-rooted and rich history, cultural elements will form the glue of Diriyah. We will open eight new museums, which will sit alongside vibrant residential areas, world-class hotels and a huge number of entertainment and sports projects including an Aman resort and a Greg Norman championship golf course. In total, we are aiming for 90+ historical activities and 86 prioritized assets,” he said.
This year’s edition of Diriyah Season — of which Formula E forms a part — sees the venue hosting four major international sporting events, something that has been a challenging, but exciting, project for Inzerillo.