GEA to launch Joy Forum19 in bid to make Saudi Arabia entertainment industry leader

GEA to launch Joy Forum19 in bid to make Saudi Arabia entertainment industry leader

RIYADH (Rahnuma): Entertainment pioneers from around the world get together as General Entertainment Authority’s (GEA) event Joy Forum19 opens on Oct. 13 at the Ritz-Carlton hotel in Riyadh.

The two-day forum, to be launched by GEA Chairman Turki Al-Sheikh, is part of a push to put Saudi Arabia on the global map as an entertainment industry leader.

It will host speakers, experts, CEOs, international academics and companies involved in knowledge-based entertainment sectors from within and outside the Kingdom. A-list Hollywood and Bollywood celebrities are also set to attend.

Among the attendees include Clement Wong, Vice President at Huawei Global Product Marketing; Bill Ernest, CEO of SEVEN; Marco Balich, Chairman of the Board of Directors at Balich World Shows; Mohammad Al-Abbar, Chairman of the Board of Directors at Emaar; Mohammad Al-Zaabi, CEO of Miral Asset Management; Sultan Al-Hokair, Fawaz Al-Hokair Group Vice President for Food and Entertainment.

Also in the list of attendees are Fahad Hamidaddin, General Supervisor of Investment, Strategy, Marketing and Programs at the Saudi Commission for Tourism and National Heritage; Jerry Inzerillo, CEO of the Ad Diriyah Gate Development Authority; Scott Givens, President and CEO of Five Currents; and Martin McDonnell, CEO and co-founder of Sublime and the founder of Soluis.

There will be international case studies on successful entertainment sectors, design strategies, and the ability to implement change.

Growth opportunities for the local economy, the role of social behaviors, interaction with innovation and technology, and the creation of happiness and well-being will be discussed.

There will be an entertainment exhibition workshop that will bring together researchers, designers, developers and businessmen who are interested in designing, developing, evaluating and marketing events for the Saudi market.

GEA CEO Amr bin Banaja said Saudi Arabia is moving forward confidently toward building a competitive entertainment industry where local and international talent and business will intersect, setting the stage for a first-rate entertainment industry hub.

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