DUBAI:(RAHNUMA) Dutch Moroccan Egyptian model Imaan Hammam has landed herself another campaign, this time for a collaboration collection between Swedish high-street retailer H&M and French fashion label Mugler.
In the short teaser video Hammam shared on her Instagram stories, three artists are singing in a recording studio until Hammam suddenly breaks down the wall and walks into the scene.
Rising singers Amaarae, Shygirl, Eartheater, and Arca star in the campaign video. They recorded their own take on Stardust’s 1998 dance hit “Music Sounds Better with You.”
Discussions for the collaboration began before founder Manfred Thierry Mugler’s passing in January 2022.
The capsule will be available online and in stores from May 11.
The collection is being crafted under the direction of Mugler’s creative director Casey Cadwallader and will encapsulate “the unique and vibrant spirit of the brand,” H&M said in a statement.
The silhouette of the collection is the recognizable Mugler fit of today: Strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, and a tribute to confidence.
Ann-Sofie Johansson, H&M’s creative adviser, said: “We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler.
“Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape,” she added.
Cadwallader said: “It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”