‘Secret Temptation’ launches it’s New Brand

Hyderabad, July 13 (NSS): Leading Female fragrance brand from the House of McNROE, Secret Temptation announced its new brand identity today in Hyderabad.  From spelling confidence through “Own Your Temptation” the brand now boldly encourages women to pursue their desires with conviction.

Speaking on the occasion, Narendra Kumar Daga, MD, McNROE said, “McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith and  conviction. I’d like to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s “Secret” and  ‘success mantra.”

The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play & Passion. Aptly christened“Desire”- the new variant is a sublime rosy fragrance that completely conquers one’s senses.

Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 6.3 percent market share in South market while Secret Temptation is the strongest deodorant brand in Hyderabad with 3.9 percent market share.” McNROE is No.2 Deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances & new brand ideology.

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